Want to get more engagement on Twitter? Make sure you’re connecting with those that already engage with your tweets. It’s easy to get caught up thinking about how to get noticed by some influential user we’d like to have share our content, but we must take care not to neglect those loyal followers that are regularly retweeting and otherwise interacting with us. If we take them for granted because they have modest following numbers relative to some Twitter celeb, they might well go away.
Tip: If I’m looking for some content to read and share, and nothing in my stream is catching my eye, I’ll look back and see who has RTed me, and check out what they have been tweeting.
Typically, those who are finding my content interesting to them are going to be tweeting other things that will interest me. This isn’t rocket science, but I suspect many people don’t practice this. I’m very often asked:
How do you figure out what to tweet?
This often comes in response to my suggestion that to have a meaningful presence on Twitter, one should strive for at least 3 to 5 tweets per day. Many people are then perplexed about how to hit that number, thinking that means they need to come up with 5 original, insightful and clever pearls of 140 characters or less wisdom every day. Nah! Check your “Interactions” or “Mentions” feed, see who’s there and then check out what they are tweeting!
— One Brick – Melissa (@OneBrickMelissa) December 17, 2013
Look what I got when practicing this! In my interactions, I noticed @OneBrickMelissa had retweeted my Anne Frank quote tweet, and recalled she’s also engaged with other tweets recently. So I went to see what else she was tweeting about, and low and behold, the most recent tweet was highly relevant to me. So I scheduled retweets of the above tweet from two accounts–@davidbcrowley and @socialcap–and when I finish this post, will read the article more closely and likely generate at least one more quality tweet. So by engaging with someone who has shared my content, I’m finding some more great content to share, and am about halfway to my recommended tweets per day. And Melissa will also know I appreciate what she is sharing!
Do you have a great Twitter tip to share? Would love to hear about it!