I really enjoy Alexendra Samuel’s insights on social media, so it’s a bit surprising she hasn’t been featured here in Post of the Week yet. For instance, I could have easily put the POTW spotlight on “How to sustain a social media presence in 3 hours per week” or “7 steps to achieving your goals“. But her first post I’m tapping here is “Tailor your voice to each place you use social media“.
If you’re even somewhat into social media, you can easily be dealing with 4 or 5 different channels; or you might even have that many Twitter handles (ahem, sounds familiar!). So it’s tempting to cross-post the same content in each channel for efficiency’s sake. But Alexendra does a nice job of explaining why that isn’t a good idea–a different voice is appropriate for different channels, as they represent different audiences. Moreover, having a presence on different channels gives you a chance to share different aspects of your own (or your company’s) voice and interests. Twitter gets a bad wrap from many who say “I don’t want to know what you had for dinner…” Well, that’s probably true of most of my @socialcap followers; but if you follow @cookingchat, you probably want to know I’m planning to make Bee Bim Bop tonight.
Building strong relationships, in-person and online, requires being attentive to the interests of others and communicating based on this understanding. Christian Briggs refers to this ability as “digital fluency“; and Alexendra presents a nice illustration of this fluency at work in this POTW.
Post of the Week is a regular Saturday feature of the blog, highlighting something I read recently that stood out. Check out past POTWs here.